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How Modern Marketing Organisations Work

Speakers: Priya Bahora, Lead Marketing Private Banking & Wealth Management Nederland, ING Private Banking
Martin Kocian, Head of Marketing Benelux, Beko Europe
Christoph Lieflaender, Former Senior Director, Growth Marketing, Just Eat Takeaway.com
Lisanne Mensch, Senior Search & Performance Marketing Specialist, MediaMarkt

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Session Length: 45 minutes

How Modern Marketing Organisations Work
Priya Bahora, Lead Marketing Private Banking & Wealth Management Nederland, ING Private Banking
Martin Kocian, Head of Marketing Benelux, Beko Europe
Christoph Lieflaender, Former Senior Director, Growth Marketing, Just Eat Takeaway.com
Lisanne Mensch, Senior Search & Performance Marketing Specialist, MediaMarkt
Priya Bahora, Lead Marketing Private Banking & Wealth Management Nederland, ING Private Banking
Martin Kocian, Head of Marketing Benelux, Beko Europe
Christoph Lieflaender, Former Senior Director, Growth Marketing, Just Eat Takeaway.com
Lisanne Mensch, Senior Search & Performance Marketing Specialist, MediaMarkt
Driving Efficiency Across the Funnel

Speakers: Sevgi Cilengir, Head of Marketing Operations and Technology, Philips
Jolien Siemerink, Head of Marketing, YoungOnes
Salma Falah, Senior CRM & Marketing Manager, Worldline
James Dowell, Head of Northern Europe, Webflow
Vasilios Sarakiniotis, Head of Performance Marketing, GVI

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Session Length: 45 minutes

Driving Efficiency Across the Funnel
Sevgi Cilengir, Head of Marketing Operations and Technology, Philips
Jolien Siemerink, Head of Marketing, YoungOnes
Salma Falah, Senior CRM & Marketing Manager, Worldline
James Dowell, Head of Northern Europe, Webflow
Vasilios Sarakiniotis, Head of Performance Marketing, GVI
Sevgi Cilengir, Head of Marketing Operations and Technology, Philips
Jolien Siemerink, Head of Marketing, YoungOnes
Salma Falah, Senior CRM & Marketing Manager, Worldline
James Dowell, Head of Northern Europe, Webflow
Vasilios Sarakiniotis, Head of Performance Marketing, GVI
Turning Customer Journeys into Growth Engines

Speakers: Revital Arad, Global Director, Marketing Technologies, OLX Group
Carel van Waesberghe, Global Head of Marketing, Tradewind Finance
Evgeniya Bogdanova, Data & Fan Engagement Lead, PepsiCo
Jaap Kooij, Senior Director, Marketing Consulting, Empathy Lab
Catherine Collinge, Event Director, The MarTech Summit, BEETc

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Session Length: 45 minutes

Turning Customer Journeys into Growth Engines
Revital Arad, Global Director, Marketing Technologies, OLX Group
Carel van Waesberghe, Global Head of Marketing, Tradewind Finance
Evgeniya Bogdanova, Data & Fan Engagement Lead, PepsiCo
Jaap Kooij, Senior Director, Marketing Consulting, Empathy Lab
Catherine Collinge, Event Director, The MarTech Summit, BEETc
Revital Arad, Global Director, Marketing Technologies, OLX Group
Carel van Waesberghe, Global Head of Marketing, Tradewind Finance
Evgeniya Bogdanova, Data & Fan Engagement Lead, PepsiCo
Jaap Kooij, Senior Director, Marketing Consulting, Empathy Lab
Catherine Collinge, Event Director, The MarTech Summit, BEETc
From Fragmentation to Orchestration in the Age of Agentic AI – Next-Generation Digital Experience Platform

Speakers: Max Sihvonen, Chief Marketing Officer, Ibexa

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Session Length: 20 minutes

From Fragmentation to Orchestration in the Age of Agentic AI – Next-Generation Digital Experience Platform
Max Sihvonen, Chief Marketing Officer, Ibexa
Max Sihvonen, Chief Marketing Officer, Ibexa
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